Monday, January 18, 2016

Clearance Sale: A Raft of Movies (Plus a Book) From the Past Few Months Gets Reviewed Here

I've seen a hodgepodge of movies lately. I'm not sure that any of them warrant their own blog posts at the moment so this compilation to help me remember what I've seen lately will have to do.

And as a side note, a book I recently skimmed was Arcadia by Lauren Groff. I was excited by this one because of all the praise it received, and I'm a sucker for anything about cults (see my articles on The Polyphonic Spree, the movie Martha Marcy May Marlene,  the Children of God-inspired band Girls, Charles Manson, and more. But this was flowery prose that had me bored 20 pages in, at which point I decided to read the starts and ends of chapters and a summary online. It's about a kid named Bit who is born into a cult at a place called Arcadia, which holds its members together in the beginning by some sort of vegan concept. Along the way, Bit grows to like the place less and less and it ends with technology and burnouts taking the place over. Criticize me for not deeply absorbing this whole book, but life is too short.
1.5 out of 5 stars.

Now transitioning to the movies but keeping in line with the blandness of Arcadia, Blended was the worst of the batch. The Wedding Singer was a true comedy classic and possibly Adam Sandler's best movie. He and Drew Barrymore killed it with chemistry. And they teamed up on 50 First Dates to nearly equal effect. But this mess of bad African stereotypes is so bad that I couldn't take my eyes off it. Like a nightmare Brady Bunch, it takes forever for the two stars to fall in love. Most jokes fall flat, but all the kids and the occasional moment that lands save this from being one of the worst movies of all time. It's so dumb, and it seems like a product of the Radical Right in that it's potty-talk free and kind of racist, but you know what, I ended up guiltily liking it.
2.5 out of 5 stars

J. Edgar
It's hard to go wrong with a fictional biopic in which the lead character is played by Leonardo DiCaprio. The focus on this one is mostly about his closet homosexuality that mostly expresses itself in asexuality.
3 out of 5 stars

Bill Murray's HBO Christmas Special
This hour-long special highlights Murray's most endearing traits, basically expanding his SNL lounge singer, laid-back, and kinda drunk-seeming guy. Highlights include a duet with Jenny Lewis of Rilo Kiley, George Clooney popping out here and there from behind Christmas trees, Phoenix's catchy Beach Boys cover, and of course Paul Schaeffer's piano playing throughout.
3 out of 5 stars

John Dent
I'm not a big action-adventure guy, but I like Keanu Reeves a lot and this is a pretty perfect role for him, as a tortured assassin.
3 out of 5 stars

Burt Reynolds' brightest moment. And one of the best films ever (in fact, #15 on my list).
5 out of 5 stars

Happy Valley
This story about Jerry Sandusky and the corrupt Penn State football program is almost too sadly pathetic to truly recommend, but this story is told really well.
3.5 out of 5 stars

The Big Lebowsky
Some movies you just have to see again and again to like more each time (#13 on my all-time best list).
5 out of 5 stars

Glen Campbell - I'll Be Me
In the moments when it's not looking a little to uncomfortably like a reality TV family story or a little bit too much of an advertisement for fixing Alzheimer's, CNN's Glen Campbell documentary is good, down-home entertainment. And Campbell himself is such a great guy. His music, further, just makes any time spent at all with the country legend a joy.
4 out of 5 stars

Sunday, January 17, 2016

My 25 Favorite David Bowie Songs

Having spent part of the morning reading David Bowie tributes, it seemed only fitting that I assess my own feelings about the legend's music, which to me was far more important than all his other contributions to the fashion, movie, and TV ("I want my MTV") worlds.

I wasn't as hard hit by his death last week as I was by that of Lou Reed. But Bowie is definitely somewhere in my favorite 40 music artists of all time. Here are my favorite songs of his that make that case:

Honorable Mention: Velvet Goldmine, 1972; Lady Stardust, 1972; Diamond Dogs, 1974; Five Years, 1972; Quicksand, 1971; Hang On to Yourself, 1972

25. Moonage Daydream, 1972
24. Rock & Roll Suicide, 1972
23. Golden Years, 1976
22. Star, 1972
21. Kooks, 1971
20. The Jean Genie, 1973
19. Fame, 1975
18. Blue Jean, 1984
17. Space Oddity, 1969
16. Queen Bitch, 1971
15. Rebel Rebel, 1974
14. Life On Mars, 1971
13. All the Young Dudes, 1972 (written by Bowie, made famous by Moot the Hoople)
12. Suffragette City, 1972
11. China Girl, 1983
10. Let's Dance, 1983
09. Young Americans, 1975
08. Modern Love, 1983
07. Under Pressure, 1982
06. The Man Who Sold the World, 1970
05. Changes, 1971
04. Heroes, 1977
03. Sound and Vision, 1977
02. Ziggy Stardust, 1972
01. Starman, 1972

Thoughts? Did I miss anything?

Wednesday, January 13, 2016

10 Most Memorable Moments of Star Wars: The Force Awakens

I'm far from the geekiest of Star Wars aficionados, but the universality of the characters many of us have known since as long as we can remember make the best of the series' episodes some of the greatest movie moments.

I imagine it will be hard to argue against Episode VII: The Force Awakens being the best movie of 2016, no matter what the codgers in The Academy have to say. I certainly didn't see anything as good in 2015, which seemed to be a pretty lean year for movies.

The movie moments I liked best in the new Star Wars? (Minor spoilers ahead.)

10. Finn's inexplicable lightsaber battle with Kylo Ren.
09. The Stormtrooper village raid and Finn's change of heart.
08. The family discussion between Leia and Han.
07. The meeting with cantina owner Maz Kanata, a big-eyed female version of Yoda.
06. The storylines of the three prominent droids.
05. Adam Driver's acting when unmasked as Kylo Ren.
04. Han and Chewbacca find the Millennium Falcon.
03. The extent to which Rey, a lowly scavenger, kicks butt.
02. Rey's trek to the top of an island mountain and what she discovers there.
and best of all ...
01. The death of my favorite Star Wars character of all time.

Friday, January 8, 2016

Want to Start Carpooling? Pick Up Your Phone and Get Going

Originally published by Mobility Lab.

drive-863123_640 web

Nearly half of all car trips in the U.S. can technically be defined as carpooling. But that’s because we often travel together with our friends and family.

Besides those joy rides, sharing a car has had a troubling recent history – mainly when it comes to the ways we get to and from work. Carpooling for work has dropped from a high of 20 percent of all commuters in 1970 to only about 10 percent as of 2013.

We simply prefer to drive alone – whether it’s because we think we need a lot of personal space or because we’ve simply fallen into a habit.

How do I get started carpooling with my phone?
Surprisingly, the only really true, widespread carpooling app out there is Carma. Nobody else has been able to make it work. After Sean O’Sullivan, the founder, succeeded in Cork, Ireland, he was determined to make Carma work in other places. It’s currently available in the U.S. in Washington, D.C., San Francisco, Los Angeles, San Diego, Austin, Houston, Chicago, New York, Seattle, and Chicago.

Carma appeals to commuters for a number of reasons. It’s almost like playing a game – a game of commuting. Organized entirely through the app, drivers earn 17 cents a mile and passengers pay 20 cents a mile (the IRS reimbursement limit). Drivers are incentivized to pick up more passengers because they gain access to HOV3 fast lanes. When going through tolls, drivers in some places will get a message that they have been charged then soon thereafter get a message that they have been rebated the full amount. This makes it feel like they’re beating the system more, and that’s a real thrill for people, according to Paul Steinberg, Carma’s chief business officer.

Why app-based carpooling?
There are definitely traditional carpooling options available in cities across the country. But most of those programs require a lot of the offline work – like exploring spreadsheets, filling out paperwork, and making regular phone calls to fellow carpoolers – that is a big contributor to why carpooling has become so rare.

Tech-enabled carpooling is no doubt the next frontier. There is Carma, but there are also many others at various stages of development and, most importantly, at various stages of building sustainable user bases. Some of the ones that pop up in app store searches include SplitDuet Commute, ViasRideScoop, and Carpool-Kids.

Also, cities sometimes have good one-stop web resources for various ridesharing options. One example is Arlington, Va.’s ride-sharing page for the entire Washington, D.C., region.

Why has Carma been one of the best resources so far?
One reason Carma is succeeding is that it gets that a company or start-up can’t just put an app up and get people to use it. Carma has worked extensively with local governments and employers to make sure they can get enough drivers and passengers and reach the same kinds of critical mass that Uber and Lyft have been able to pull off.

Another general advantage is that we’re getting closer to not having such “dumb wallets.” Carma and other transportation apps are starting to get more integrated. It won’t be too long before we’ll have all our transportation needs in one app so we can find routes, all the options, real-time ride information, and pay for it all in one spot on our phones.

If an app can take all the payment and communication hassles out of sharing a ride, then the elimination of often awkward processes will be attractive to people willing to try carpooling.

What still needs to happen to really make carpooling big time?
Carpooling apps currently have three major disadvantages:
  • There is not enough promotion, education, and awareness that they exist.
  • More local governments and companies need to be using them.
  • Parking is still incentivized way too disproportionally in America. Parking should be something we pay for, like other goods and services in a market economy. That would be the American way. One way to fix this would be to have fewer incentives for “monthly parking prices,” according to Howard Jennings, managing director of Mobility Lab. If we made the incentives for “daily parking prices,” people wouldn’t feel so pressured to have to drive every day to get their money’s worth and they could break it up and take their bike one day, the subway the next, and maybe drive fewer days each week. That daily parking could then easily be paid through an all-in-one app.
What is the latest research on technology enabling carpooling?
There’s not a lot. But the University of Wisconsin Population Health Institute notes that:
  • Improving awareness, trust and willingness to ride with strangers, and flexibility in scheduling may increase carpool use.
  • Incentives such as free or decreased toll rates and reduced parking prices for carpool or rideshare vehicles may also increase use.
  • High occupancy vehicle lanes (HOVs) may increase carpooling and ridesharing in some circumstances; local context strongly influences the success or failure of HOVs as well as other carpool or rideshare programs.
Still, there is little to no research exactly about modern carpooling app trends. If people are becoming more accustomed to riding with non-taxi-driver strangers via Uber or Lyft, this could mean good things for carpooling programs. A National Academies study lays out that with a better and more predictable system in place, with better awareness and advertising, many drivers would be willing to try it.

And the rest of the world is already ahead of the slow curve we’re on. BlaBlaCar is available in Europe, Russia, and Mexico and lets anyone ride with anyone. It is glorified hitchhiking – with the kicker that drivers and riders have in-app reputation rankings attached. Israel-based La’Zooz is launching in the U.S. soon, with designs on becoming “the utopian hippie Uber.” And Google, on its path to driverless vehicles, is working on ride-sharing tech.

What are the latest predictions about the potential for carpooling?
Given its well-documented decline as a commuting preference over the past three decades, carpooling has a lot of potential to attract new drivers and riders, especially across suburban households not well served by transit.

It’s not entirely clear what factors are discouraging commuters from carpooling, but lower barriers to entry through app-based services would certainly help introduce new people to the mode. Additionally, as mentioned above, carpool-like ride-hailing services from familiar brands such as Lyft and Uber provide a natural jumping-on point for many people who already have those apps on their phones.

What’s behind this potential?
People are looking for ways to take the hassles of a personal vehicle that sits around and gathers monthly bills and parking and speeding tickets out of the equation. That bodes very well for the carpooling and ride-sharing industry.

One potential fix for carpooling might be the creation of a major publicity campaign. And now is the time because young people are begging for transportation options that allow them to be productive, healthy, environmentally conscious, and less stressed.

Are carpools safe?
Millennials especially have much different assumptions about safety than older generations. It all depends on trust. We trust the Ubers and Lyfts of the world because they have tech-enabled data and GPS tracking on everything: where and who the drivers are, who we are, and all the payment information. As passengers, we feel that if something happens to us, at least it’s all right there in the database and anything bad can be tracked.

And one must remember that we truly are living in a very different world nowadays. The city council in Austin, Texas just passed an ordinance that tries to regulate Uber and Lyft drivers the same as traditional taxi drivers. That would mean fingerprinting all drivers before they can work. The Austin council seems to be missing the point that app-based GPS tracking is the new fingerprinting. Meanwhile, those companies are now threatening to cease operation in the city.

As for traditional carpooling, Uber and Lyft should be given credit for starting to introduce their respective carpooling variants uberPool and Lyft Line in some cities. Those services have a real chance to take trips off the road and ease traffic for all of us. Both Uber and Lyft say that 50 percent of their trips in San Francisco are now made with their carpooling services, which should start to produce some interesting data on traffic levels.

It would be great to say that the regular Uber and Lyft services take trips off the road as well, but because there is still always a driver making trips even without customers at times, much more research needs to be done to figure out that impact.

Cities – including Austin – should be focused on making these types of carpooling services work better and improve congestion rather than making it more difficult for them to operate in the first place.

A “slug-line” of riders waiting to be picked up.
Are there backup options if I commit to carpooling?
Other than any available transit options, or simply loading a few different carpool apps onto your smart phone, slugging, also known as casual carpooling or instant carpooling, is a neat option that not a lot of people seem to know about or understand. Average people get on the side of the road in designated locations and share rides. Right now, it only happens in Washington, D.C., San Francisco, Houston, Pittsburgh, and a few other cities, but has great potential to expand with the help of technology.

Slugging in most of these places began after the oil embargo in the 1970s led to higher gas prices and HOV lanes, and it just stuck. People who “slug” swear by it. It works in these cities because there are HOV3 lanes that serve as an incentive. Usually, drivers will only take a maximum of two passengers.

And while slugging may, at first, seem scary, it’s really just out of the ordinary to us. In fact, according to Carma’s Steinberg, there have been zero crimes in the decades-long history of San Francisco slugging, other than one robbery of someone waiting for the ride.

What to expect in the future?
“The challenge is not the technology. The challenge is human behavior, and people don’t want to share a ride,” Steinberg said. “When drivers are driving their own car, they control the whole situation. Once you move to an autonomous vehicle and you take that control away and put it in the vehicle’s hands, you will start filling up cars immediately1.”

Steinberg said that 85 percent of the cars on the highway today have one person in them. That takes up an extraordinary amount of space, which is obviously a huge problem and why we need carpooling to work.

Steinberg noted that another challenge is that practically “1 percent of the population” has access to transit options. “The rest of America is still living in old times, where we live in suburbia and the car is the only option most of the time.”

He said a multitude of things can be done to change the way people in the U.S. think about carpooling and driving in general, including:

Paul Steinberg video courtesy of Chilton Media Group for Mobility Lab.

Wednesday, December 23, 2015

Stephen King Offers a New "Bazaar of Bad Dreams"

I have a soft spot for Stephen King. Reading his books always take me back to my teen years, when I devoured almost everything he had written up to that point. (See my opinion of his best books.)

His short stories are some of my favorites, so it's exciting to dig into his new The Bazaar of Bad Dreams.

It begins with an old story he conceived at age 19. He wrote it but claims he lost it due to doing too much acid. While recently driving down I-95 in Maine, he remembered the story and rewrote it. "Mile 81" starts with a young kid named Pete who bikes to an abandoned rest area along the interstate. After looking at pictures of nude women hanging on the walls and drinking found vodka, he falls asleep.

What happens within shouting distance during his nap is a horrible chain of events starting with an abandoned, muddy station wagon that lures motorists from the road to the rest stop to help. Bad mistake.

5 out of 5 stars.

Next we have the Raymond Carver-inspired "Premium Harmony." About halfway through, I realized I had read this in, I believe, The New Yorker many months ago. It's a minor story about a middle-aged couple that argues all the time. She doesn't like him smoking and he doesn't like her eating Twinkies. Then everything changes when she goes into a convenience store to get a purple ball for her niece.

3.5 out of 5 stars.

In "Batman and Robin Have an Altercation," no superheroes are involved, Even better: an Alzheimer's patient and a big tattooed Texas roughneck are involved. When a road rage incident gets out-of-hand, the unexpected happens and the police are too late to help. This is a touching story, especially to any grown adults who have had to care for dying parents. And especially if they have done it by regularly taking them from the care facility to Applebee's for lunch.

4.5 out of 5 stars

I was lulled to sleep for a few pages of the short "The Dune," about an old man who paddles out to a small island in Florida frequently. He calls a fellow lawyer to revise his will after seeing disturbing things written in the sand, which he has actually seen in this same spot ever since he was a boy but never told anyone until now. The ending is positively wicked and abruptly makes the story one of Kings's best.

4.5 out of 5 stars

Rounding out the first third of the collection (I'll save the rest for later when my Stephen King withdrawals set in) is probably the best of the batch. Offering a Shawshank-like prison scene and a life-spanning story of one man's battle with a devil who appears in little-boy-with-a-beanie-propeller-hat form, "Bad Little Boy" will almost certainly be opted into a movie or TV show in the future. There are many points that offer spine-tingling chills. And, after all, what more do you want in a King story?

5 out of 5 stars

I'll be back with more about this book later.

Tuesday, December 22, 2015

My 7 Favorite Albums of 2015 + 60 More

This was far and away my favorite album of 2015:
Courtney Barnett

  • Courtney Barnett - Sometimes I Sit and Think, And Sometimes I Just Sit

This is far and away my second favorite album of the year:

  • Bully - Feels Like

And, what the heck, 3 through 7 are:

  • Christopher Owens - Chrissybaby Forever
  • Wilco - Star Wars
  • Mac Demarco - Another One
  • Robert Pollard - Faulty Superheroes
  • Twerps - Range Anxiety

The "Best of the Rest," in mostly no particular order (not because I'm lazy, more because there is just so much music being released all the time that this is one year I was unable to keep up to date):

Second Tier

  • Alpaca Sports - When You Need Me the Most
  • Astronauts, Ltd. - Mind Out Wandering
  • Best Coast - California Nights
  • Belle and Sebastian - Girls in Peacetime Want to Dance
  • Car Seat Headrest - Teens of Style
  • Cheatahs - Mythologies
  • Desaparecidos - Payola
  • Jason Isbell - Something More Than Free
  • The Juliana Hatfield Three - Whatever My Love
  • King Gizzard & The Lizard Wizard - Paper Mache Dream Balloon
  • Laura Stevenson - Cocksure
  • Mac Mccaughan - Non-Believers
  • Mikal Cronin - MCIII
  • Moon Types - Know the Reason
  • Palehound - Dry Food
  • Ricked Wicky - I Sell the Circus
  • Ricked Wicky - King Heavy Metal
  • Someone Still Loves You Boris Yeltsin - The High Country
  • Yo La Tengo - Stuff Like That There

Third Tier

  • Albert Hammond Jr. - Momentary Masters
  • B.C. Camplight - How to Die in the North
  • Beirut - No No No
  • Ben Lee - Love is the Great Rebellion
  • Built to Spill - Untethered Moon
  • Chris Stamey - Euphoria
  • The Decemberists - Florasongs
  • Destroyer - Poison Season
  • Diamond Rugs - Cosmetics
  • Ducktails - St. Catherine
  • The Foxymorons - Fake Yoga
  • Iron and Wine and Ben Bridwell - Sing Into My Mouth
  • Jeff the Brotherhood - Wasted On the Dream
  • Joanna Gruesome - Peanut Butter
  • Kendrick Lamar - To Pimp a Butterfly
  • Lou Barlow - Brace The Wave
  • Low - Ones and Sixs
  • Modest Mouse - Strangers to Ourselves
  • The Monochrome Set - Spaces Everywhere
  • My Morning Jacket - The Waterfall
  • Parquet Courts - Monastic Living
  • Robert Forster - Songs to Play
  • Seth Avett & Jessica Lea Mayfield - Sing Elliot Smith
  • Sufjan Stevens - Carrie & Lowell
  • Surfer Blood - 1000 Palms
  • Swervedriver - I Wasn't Born to Love You
  • Wavves - V
  • Wire - Wire

Best Reissues

  • Led Zeppelin - Physical Graffiti
  • Velvet Underground - Loaded
  • Paul McCartney - Pipes of Peace and Tug of War

Biggest Letdown 

  • Tame Impala - Currents

Singles That Are Hard to Argue Against

  • Carly Rae Jepsen "I Really Like You"
  • Dawes "Things Happen"
  • Madonna "Ghost Town"
  • Rihanna, Kanye West & Paul McCartney "Fourfiveseconds"
  • Snoop Dogg and Stevie Wonder "California Roll"
  • The Weeknd "I Can't Feel My Face"

Thursday, December 17, 2015

Five Ways TDM Is Invisible (and Why That Should Change)

Masroor Hamid, clock web

Originally published by Mobility Lab.

Transportation demand management is like an alarm clock.

It’s the under-appreciated mechanism that, once set into place, plays a significant role in changing your routine and habits over time. The alarm clock does the dirty – largely invisible – work of taking you from a restless, grumpy night of sleep into the sun-shining, coffee-scented, iPad-reading promise of morning.

In TDM’s case, this means getting people from schlepping through their daily drive-alone habit to waking up to a world of better transportation that exists for them, from bikeshare to carpooling to transit.

Average Americans almost never consider altering their transportation habits. TDM is the path to changing that.
BikeArlington outreach on Arlington’s Mount Vernon Trail.

1.) TDM encourages

When we think about bicycling, for example, most of us skip right to the most memorable part: feeling free with the breeze in our faces and, in the city, breezing efficiently past the dozens of cars backed up at every light and stop sign.

What we forget about are the little ways we were educated and changed our minds from simply taking the car for every trip – as we had done every day since biking became “uncool” in our circles of friends along about high school or thereabouts – to consciously replacing a good number of car trips with bike trips.

Mobility Lab estimates that BikeArlington’s outreach work shifts about 300 Arlington, Va., residents from commuting by driving alone to commuting by bicycle each day. Within the region, only Washington, D.C., has a higher share of residents who bike to work most days. 

Further, bicycle commuting increased an impressive 40 percent in Arlington between 2012 and 2013, according to the most recent U.S. Census American Community Survey.

“This year, we’re trying harder than ever to reach the 60 percent who have concerns, but would bike if those concerns were addressed,” says Tim Kelley, BikeArlington’s operations manager.

What Kelley is talking about is TDM, but he has no reason to ever say that it’s TDM.


2.) TDM informs

One of TDM’s greatest tricks is how it works to integrate into established business and policy processes. Most local, regional, and state TDM government agencies and transportation management associations focus on going directly to employers and developers to help them with transportation information that meets their particular needs.

There are guidelines, regulations, tax breaks, and all kinds of other hurdles that make sense for transportation experts to centrally handle for everyone else.

The Oregon Department of Transportation has introduced the excellent idea that calling this kind of information something as wonky as “TDM” really doesn’t help anyone.

This is because TDM funding is often tied to congestion mitigation and air quality, but everyday travelers care much more about “total travel time, travel time reliability, and having a mode that allows them to be flexible in the times they travel,” according to research by TransitCenter. The Oregon DOT has redesigned its statewide plan by rebranding the term to “transportation options” to be more relevant and thus more effective at informing Oregonians.

In addition to actual programmatic – and publicly “invisible” – work, such as informing employers of pre-tax commuter benefits, TDM agencies and TMAs need to spend more time on rebranding, communicating, storytelling, and marketing.

Boeing’s Crystal City office in Arlington, Va.

3.) TDM happens behind closed doors

TDM happens mostly behind the scenes, often making it very difficult to tell compelling stories about the programs companies institute to make commuting easier for their employees.

Some of the greatest business successes are simple things, like Boeing being named a “Champion” by Arlington Transportation Partners due to the corporation’s local initiatives, which include adding showers and secured and enclosed bicycle parking for bicyclists, and priority parking for shared-ride commuters.

But these kinds of things have proven to not get a lot of mainstream press, and “installing showers” is not particularly newsworthy beyond the internal office newsletter. So learning these kinds of best practices typically happens through repeated TDM-agency outreach.

One of the best ways to discuss TDM for those interested (or, often, mandated) is to couch it within other, trendier terminology. TDM is a connecting thread across transit-oriented development, complete streets, walkable activity centers, integrated corridor management, and livability, sustainability, and Vision Zero initiatives.

Richard Robeson, Atlanta suburb traffic GA 400
Georgia Commute Options offers direct incentives for drivers to not contribute to this: rush hour traffic outside of Atlanta.

4.) TDM creates incentives

Non-automotive transportation options are at an unfair disadvantage in the United States. Our policies rain down a flood of incentives aimed to get you in your car alone.

TDM tries to look after the little guys: bicycling, walking, transit. There is a lot of work ahead to get the powers to be to understand that actually incentivizing these things rather than parking and cars is what we have to reimagine in the face of overpopulation, pollution, poor health, and the rest of our societal problems.

A great example is the Georgia DOT program, Georgia Commute Options, which, according Atlanta NPR affiliate WABE, “offers free commute options for residents and employers,” compensating them with cash and prizes to ultimately eliminate nearly a million vehicle-miles traveled each day in Atlanta.

arrows, dean hochman

5.) TDM changes our minds

It’s all about behavior change, which is tricky. But the best TDM programs truly do focus on moments in people’s lives when they will be making the most major changes. If a new company is moving to town or when people are purchasing new homes, those are key times when TDM experts can influence travelling behavior. Once that new resident locks into driving alone every day from her new home across the city to work, a major opportunity has been lost.

A big part of this that leaves TDM practitioners dangling is that public transportation infrastructure – like subways, buses, bikeshare systems, and good sidewalks – needs to exist. Without them, a TDM practioner’s job becomes a lot more difficult and is limited to options like vanpools, carpools, shuttles, and teleworking.

We still don’t understand fully all the best ways we’ll inevitably need to reduce our collective car trips and make traffic jams less onerous. Part of the question is the transportation services themselves, and part is people’s perception of what is available or convenient or cool. They don’t know what they don’t know.

Social media could already be playing a huge role in helping quickly spread information about positive trends in transportation. And we already know that social influence is a key factor to behavior change in transport.

New technology and software offer some of our greatest hopes to shift behavior. App-based ride-hailing systems like Uber and Lyft deserve a lot of credit for getting people to think differently about transportation through simple on-demand transactions.

It’s these kinds of shifting attitudes and habits that the alarm clock of TDM seeks to instill in sleepers on drive-alone commutes. But instead of setting it and having it run invisibly all night, TDM agencies should be finding all the best TDM data and communicating it through storytelling. This would help the science of transportation behavior become more visible to us all.

Photo credits: From top, Masroor Hamid, Flickr, Creative Commons; BikeArlington; Boeing; Richard Roberson, Flickr, Creative Commons; Dean Hochman, Flickr, Creative Commons.