Saturday, April 20, 2013

How Does Social Media Fit in to Traditional Public Relations?


I spoke on a really impressive panel on how social media is reshaping the world of public-relations this morning at the Mid-America Marketing Summit at USA Today's headquarters. 

Public Relations in a Social World (left to right)- Kevin Dando, Director, Digital Marketing & Communications, PBS
- Paul Mackie, Director of Communications, Mobility Lab
- Mike Smith, CEO, MSBD
- Elizabeth Shea, President and CEO, SpeakerBox
- Moderator: Jeff Davis, Partner, Sawmill Marketing Public Relations


It was an honor to be asked to speak on a panel with the likes of PBS's digital marketing director and other pros.

My main points were:
  • That PR work is more transparent than ever, especially with social media
  • Be great at social media, don't simply hand it over to an intern because it's simply too crucial to your full suite of strategic communications
  • One of the most important traits of a consistently great PR person is the ability to be friendly, helpful, and a person who gets great stories out of himself and clients
  • The ability to build an army of collaborators to help you spread your messages (on both social media and in person)
  • Make your issues relevant, no matter how hard your organization may push back on that
  • Practice and hone your storytelling and writing by having your own blog (on whatever topic you like)

Conference sponsor Speakerbox also covers our panel nicely here.

2 comments:

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  2. An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. social media agentur essen

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