Here's my latest article, originally published in the first issue of the Urban Design and Mental Health Journal.
Wednesday, February 24, 2016
Tuesday, February 16, 2016
That said, I've been hitting up Amazon Prime pretty hard recently. Some of the highlights include:
Red Oaks is an absolutely lovable show that takes place mostly on the grounds of Red Oaks Country Club in the 1980s. I like the New York Times' description of the show as a mashup continuation of "John Hughes, Harold Ramis and the young Richard Linklater." Hard not to watch something like that. The mix of tennis and ridiculous 80s yuppies and hairdos make it just a little bit too much like my own youth, in which I actually spent quite a bit of time at a country club playing tennis. So I can relate. But the show should be entertaining, if a tad offbeat, even if you can't relate. Not to mention, Paul Reiser is great as a salty old tennis player who looks nothing like the Mad About You role that made him famous years ago. With just a few episodes to watch from the first season, I give it a solid 4 out of 5 stars. I'm excited that season 2 is coming soon.
Transparent really hooked me in season one. Arrested Development's Jeffrey Tambor is perhaps the only likable character as Maura, who transitions into a female throughout the first season. He and the show won Golden Globes, but the winnings have tailed off a bit for season two. It makes sense, because the freshness of the idea, the fact that it's a hot and important topic, and a great theme song (check out the Song Exploder podcast episode about it) made for a powerful cocktail. I too really liked season one, but a few shows into season two, the luster is rubbing off. Maura and her family are all very unlikeable, kind of like the later seasons of Girls, in which the main characters all go from voices-of-a-generation to annoying, narcissistic babies. Season one was 4.5 out of 5 stars, but season two is starting off as 3 out of 5 stars.
Mozart in the Jungle. This seemed like it would be intriguing to watch when I read positive reviews a while back, especially because it's about music (I'm hoping HBO's Vinyl can get better after a slow pilot) and because of Gael García Bernal and Malcolm McDowell can certainly do no wrong as the maestros of New York's orchestra. The ensemble piece has just won Golden Globes for best comedy and best actor (Bernal), so I have high hopes with a full season-and-a-hlf to still binge. Easily a 4.5 out of 5 stars so far.
Friday, February 12, 2016
This article was originally published by Mobility Lab and appeared in METRO Magazine.
When it comes to communicating that people have transportation options besides their own drive-alone cars, the transit industry is getting its lunch handed to it, and has been for decades.
When it comes to communicating that people have transportation options besides their own drive-alone cars, the transit industry is getting its lunch handed to it, and has been for decades.
It must face that it’s a fringe player that wants to become mainstream. And it’s not getting any easier. While we hear so many great stories about options presented by bikeshare systems and technology and Uber, the fact remains that people are buying cars more than ever.
Take the people who attend TransportationCamps, for instance. They are clearly transportation experts, but then again, just about every single American is a transportation enthusiast by way of traveling every day. And 95 percent of U.S. households have cars. Most of us love our cars, or at least have been seriously duped into thinking we love our cars.
So communicating to people that we don’t truly love our cars is a tough path to take for transportation advocates. Where an opening may be is that so many people hate driving, especially for the purpose of commuting.
The fact that we’re a car country is stating the obvious. Fifty-three percent of Americans want more spending on roads and 40 percent want more spending on transit. That stat actually seems pretty generous to transit.
But I don’t think advocates should make this a road versus transit thing. It’s best to learn from cars and from the auto industry. The Super Bowl, for example, is filled with car ads (there were at least 14 during this month’s Super Bowl 50), but driving is rarely like the ways the auto industry represents it in the ads.
Do the car companies care about their misrepresentations? No, they’ve got a product, a lifestyle, to sell. And they sell that fantasy extremely well.
Putting obvious funding questions aside, where are the Super Bowl-esque ads about public transportation? Where are all the transit ads representing freedom to explore and observe, safety, good health, cost savings, sustainability, community, patriotism, and happiness? Transit communications needs to catch up if transit and alternate modes ever hope to catch on.
To get people to ride transit, the bus, rail, biking, walking, teleworking, and ride-hailing communities must catch up with the auto industry on communications and marketing. There needs to be simple, powerful, consistent, and, most importantly, positive messages about the experience.
We know transit can be productive, better for your health, and cleaner for the environment. We don’t seem to care about the endless benefits of active transportation because we don’t know about them. The messages that might get us to even contemplate these options aren’t being communicated widely enough, and they’re certainly not being repeatedly pounded into our heads like the entertaining and endless mental queues from car commercials.
We still think of trains and buses as dirty, disgusting, and communal in all the wrong ways. Bicycling and walking “aren’t for us” and often bring preconceived notions that there must be something wrong with people who do those weird, not-normal types of activities. While there are certainly problems with all these forms of travel, more needs to be done to accentuate the many positives.
I hate a message like this, probably the most well-known transit ad in existence: the New York Metropolitan Transportation Authority’s “If You See Something, Say Something.”
Its take-home message for people is disproportionate to the rational facts, laid out in one study by Todd Litman of the Victoria Transport Policy Institute:
- Commuter rail is about 20 times safer than driving
- Metro or light rail is about 30 times safer
- The bus is about 60 times safer, and
- About 360 times more people are killed in auto collisions than in incidents of terrorism.
These points should be messaging gold for future non-car advertising. And when agencies and others must go down the safety road (which is, of course, important), they could follow the example of the Denver Regional Transportation District’s co-opting of the wildly popular Australian “Dumb Ways to Die” campaign:
This is another example of a transit ad, from the Los Angeles County Metropolitan Transportation Authority, that does better at potentially generating curiosity about trying transit.
I thought the
I have no doubt that journalistic storytelling and content marketing will be a long-term path to the better overall health of the non-auto transportation industry. Not only does the industry need to sell its services, but it must do something new: become hyper-focused on selling the lifestyle.
Organizations like the American Public Transportation Association, Amtrak, the Association for Commuter Transportation, the League of American Bicyclists, the American Association of State Highway and Transportation Officials, the Eno Center for Transportation, and Mobility Lab, to name a few, need to form a messaging and communications coalition with the goal of changing public opinion.
All kinds of tactics could be used. For example, FamiliesUSA built a story bank, where people can share their personal stories that relate to bigger societal issues sweeping the mainstream news. The organization then very successfully feeds those personal stories to the media, which is actually one of the reasons we see so many personal anecdotes within our national news stories.
Communicating outside of just the transportation arena is also crucial, and transit conversations need to somehow overlap into the tech, health, environment, business, city planning, and pop-culture worlds. It’s important to get others, not just the transportation experts, to spread the message about why support is needed for transportation options.
Industries, sectors, and businesses that get this storytelling strategy are winning. My favorite example is Red Bull, the energy drink company, which publishes the Red Bulletin Magazine. It has about the same amount of subscribers as Sports Illustrated.
Red Bulletin tells stories about the adventurous lifestyle. Maybe back at the very end, it might have a Red Bull energy drink ad. But the magazine is about telling the story of the lifestyle. The company knows that if you buy into that lifestyle, there’s a chance you’ll drink its product. It’s brilliant.
The list is quickly getting long of the industries that are doing content marketing and storytelling right, and their creativity is reflected in their profits and popularity: AirBnB has Pineapple, Uber has Momentum, Intel has IQ, Coca-Cola has Journey, American Express has Open Forum. You get the idea. Most of these organizations are pumping out more (and not just more, but also great) content than Time Magazine did in its heyday.
Because if you want someone to buy your product or buy into your lifestyle, you don’t immediately start screaming at them to buy, buy, buy the moment they approach you. You try to nurture them and build a long-lasting relationship. You do that by telling them great stories and then telling them more great stories.
Finally, here is my advice for agencies, organizations, and even individuals, on how to tell better stories. This stuff won’t break the bank, and anyone involved in non-car transportation should find the money to incorporate most or all of these elements into your strategies.
- Build compelling websites that go beyond selling customer fares and sell a lifestyle.
- Pick your social networks and devote yourselves to them, and remember, they might not be around tomorrow or might change their rules, so have a backup plan.
- Engage with the public, there are free contributors who would love to get published or promoted through your channels.
- Hold hackathons or regular events, like Mobility Lab’s Transportation Techies, to turn your big data into stories or ideas that your public agency can consider.
- Engage thought leaders to trumpet your cause. Once they get it, others will start to.
- Leverage research from other places if you can’t do your own.
- Create messages and talking points that are relevant to your community.People in Alameda, Calif. are particularly interested in environmental and green causes, so the city created transportation messages that paved the way to policies that reduce carbon pollution.
- In my hometown of Edwardsville, Ill., there are amazing trails to every corner of town and beyond. But it seems to me very few people ever ride bikes or walk to get to work or to go out and socialize. The trails are often busy, but almost entirely with people seeking recreation. There is a huge opportunity to educate people and improve traffic, which can be pretty rough there even in a 30,000-person St. Louis suburb.
- It can be really difficult to find photos of people happy on transit. That’s the first problem to take care of in every city. Work diligently to find great photos of people using public transportation.
- Calls to action. People must be inspired to get involved.
- Hire a journalist or two, because their passion and perspective might actually be the brand journalism that puts your organization and the industry over the top.
This article is based off my presentation at TransportationCamp DC 2016 entitled, “May the Future Be With You: Communicating Transportation Options – A group discussion around two unreleased Mobility Lab short films.” You are welcome to use slides from the PowerPoint in your own presentations.
Monday, February 8, 2016
This article by Howard Jennings and myself was originally published by Expert Sure, CleanTechnica and Mobility Lab.
What does transportation in the U.S. city of the future look like?
Mobility Lab gets asked this a lot because it’s clear that people have had it with the crushing traffic that dominates most of our cities, and 3 out of 4 people are frustrated by their lack of transportation options.
As Forbes recently pointed out, the average traffic delay – time spent in stop-and-go traffic – per commuter is 42 hours each year, up from 18 hours annually in 1982. We’re losing patience, getting less healthy, being unproductive, wasting money, and polluting the air. And from the flip-side perspective, a new report has found that reducing the time employees spend in cars is one of best things a business can do for itself, for a whole host of reasons.
So people and businesses are slowly getting around to realizing they need to change their transportation habits, and this mindset is starting to have a huge impact on the way people everywhere – but especially in dense cities – take their daily trips.
IT STARTS WITH TECH
It’s safe to say technology has been the top enabler of this trend. And all the talk about the on-demand economy and electric and autonomous vehicles is actually a lot more interesting and sophisticated (and realistic) than the many years we all spent infatuated with flying Jetsons cars as our vision of a transportation future.
Traffic smartphone apps such as Waze suggest the most efficient route from point A to point B, adjusting along the way based on real-time speed and traffic information from other “crowdsourcing” users.
Dozens of transit agencies have apps that offer real-time travel information. And after a media investigation discovered that nearly 10 percent of buses are late to Boston’s public schools, a new app called Where’s My School Bus? was designed so parents could know if their kids were missing class.
And when package-delivery drones like those proposed by Amazon get off the ground, they hold the potential to decrease the number of truck trips on city and suburban streets.
Austin is creating an app that connects cyclists to traffic signals, which the Texas city hopes will encourage more bicycling by making lights turn green faster as bicycles approach them.
Zurich, Switzerland has long had success alleviating traffic in this realm. If too many cars are coming into the city, sophisticated traffic signals are timed to vastly discourage people from driving in. With commuter rail strategically running alongside these roads, people can bail out of their cars and jump onto transit. It’s highly rational, it works, and the city is way more enjoyable because of it. More and more places – like New York, London, Paris, Copenhagen, and Buenos Aires – are utilizing car-free zones.
uberPool and Lyft Line have a huge opportunity to play a role in reducing the total number of miles driven on U.S. roads. While these new offerings are similar to traditional carpooling, which has been around since the need to ration rubber in World War II, the ability to hail a ride with more certainty from a smartphone is proving popular.
Public transportation really needs to catch up. Once trains, light rail, streetcars, and buses become interconnected services on our smartphones, we’ll see an uptick in ridership. One of the major drawbacks to transit is that it is perceived as unreliable. But if we can check real-time arrivals, pay, ride, and transfer to all the other transit possibilities from the comfort of our smartphones – or “smart wallets,” as San Francisco transit innovator Tim Papandreou calls it – the need to own a personal vehicle will decrease.
Singapore has an “ez-Link” card that travelers can use to pay for buses, trains and taxis, while London’s Oyster card does some of the same things.
RideScout recently announced its plan to launch something called RideTap, which will be a pilot in Portland to demonstrate on-demand rides to complement the existing transit infrastructure. In other words, TriMet users will be able to book a Bcycle or Lyft on their smartphones to connect them from the end of their train ride to their destination.
THE PLANNERS ARE A’CHANGIN’
Speaking of bikeshare, that is one of the major innovations helping planners see that cities are changing before their very eyes. Since 2009, when there were virtually no bikeshare systems in North America, more than 50 cities and towns – speaking conservatively, since there are also so many systems on college campuses – have added them to their transportation networks, most recently Birmingham, Ala. Even planners in smaller jurisdictions are finding flexible bikeshare options that best work for their size and resources.
Planners regularly attend Mobility Lab’s monthly Transportation Techies events (highlighted here in this Washington Post feature) and help advocate for governments to open their transit data to make systems more usable for more people. And events like our TransportationCamp – which is now happening in various cities around the country and world – and grass-roots planning by groups like ioby and Cards Against Urbanity are opening old-school planners’ eyes to the creative thinking about what people want from their cities of the future. (Like welcoming and enjoyable bus stops, for instance.)
Mayors in cities all over the country are listening and beginning to be less afraid of saying “yes” to pilot projects that can often become bigger when constituents see success and private partners assist with funding.
DRIVERLESS CART BEFORE THE HORSE?
Then there are driverless cars – the supposed answer to all our transportation troubles. Transportation-demand expert Todd Litman projects that these won’t fully impact traffic congestion, automobile accidents, and car ownership until 2060.
But we think that is wildly conservative. Large numbers of people will be using these vehicles over the next decade, and we hope to see good data soon thereafter on whether driverless cars are taking trips off the road and reducing vehicle miles travelled.
Equally important is that so much of the focus on automated cars has been on the tech, while not enough attention is being paid to what the impacts will be on people and our built environment. If these vehicles remove the stress of the commute, then that’s likely to induce a lot more people to ride in them, in turn taking them out of transit modes like buses, subways, and bikeshares. The trend might actually create a net increase in vehicles.
The cars will be able to cluster closer together in platoons on roadways and urban streets. The likelihood is that we will have much greater density of cars in urban environments, which could potentially diminish the quality of the environment that so many of us are striving for with transit-oriented development, complete streets, walkable activity centers, and livability and sustainability initiatives. This area needs to be studied, and good policies need to be put in place before the driverless cars hit the road en masse.
A good thing about our newfound sharing-economy mindset is that it sets the stage for fleets of autonomous vehicles to succeed, since many people are no longer automatically thinking they have to have their own driverless cars. Potentially there might actually be fewer cars on the roads.
INNOVATION WILL DRIVE SLOWER-MOVING POLICY
We know these are the innovations that will shape our transportation in the city of the future. The question is how it will happen.
If the right people aren’t at the table – like idea man Gabe Klein, for example – cities could end up looking like Cairo, Egypt, where people drive bumper-to-bumper, making the streets look like seething, inhospitable rivers of metal. That’s a worse-case scenario, but if we have the ability for cars to travel two feet apart, it’s also pretty realistic.
How we plan affects how quickly we get market absorption. For the most part, we don’t have the space to build new roads and highways in cities. And as the abyssmal level of federal transportation spending has gone on for many years now, and our infrastructure crumbles, we don’t have the money to build new roads.
So creative spending on relatively inexpensive throughways like bicycle infrastructure and walkable communities makes a lot of sense. And the intangible benefits of refocusing on modes other than drive-alone cars make spending in those directions even wiser.